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ModCo Communications | Digital Marketing Agency in Missouri and Nationwide
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meet the founder

Hi! I’m Annie.

I launched ModCo Communications in 2020 to offer small-scale marketing support to small businesses while my career took me through tourism and travel marketing, content strategy, photography and content creation, and public relations. Along the way, I learned something that still shapes the way I approach every project today: people don’t connect with marketing, they connect with stories.

Over the years, I’ve had the opportunity to support destination marketing initiatives, promote communities and local businesses, and help organizations communicate more effectively with the people they serve. Those experiences taught me how to find the story worth telling, whether it’s a growing small business, a tourism destination, a community project, or a founder pursuing a big vision.

What I enjoy most is helping businesses bridge the gap between where they are and where they want to be. Sometimes that means building a website that better reflects their brand. Sometimes it’s creating content that captures attention. Sometimes it’s developing advertising campaigns that put the right message in front of the right audience. More often than not, it’s helping business owners determine what they’re trying to say and how they should say it.

ModCo was built to provide that kind of partnership.

Today, I work directly with every client, bringing together strategy, creativity, and execution to help businesses grow with confidence. When additional expertise is needed, I collaborate with a trusted network of photographers, designers, videographers, and marketing specialists who help bring each project to life.

When I’m not working, you’ll usually find me with my husband and our two young boys, exploring a new town, discovering a great local restaurant, or planning our next adventure. Some of my favorite ideas have come while walking around the downtown square, visiting a small business, or experiencing the kind of hospitality that makes a place memorable.

At the end of the day, that’s what this work is really about for me: helping good businesses tell their stories, connect with the right people, and become known for what makes them special.

I’m glad you’re here.

Annie Boyd Sowell

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Strategic marketing for lifestyle, hospitality, and founder-led brands.


Helping businesses communicate with clarity, build trust, and grow with intention.

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Serving clients locally in Missouri and Arkansas and anywhere in the United States remotely.

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